Jems is a staple of safer sex and a platform for (s)expansive education.
As a Strategist for Jems, I established the brand voice, managed all of the @jemsforall social accounts, and executed a content strategy across Instagram, TikTok, email marketing, influencer marketing & 360 campaigns. I produced 15+ TikToks per week, built an influencer program from the ground up, and oversaw partnerships with the Museum of Sex, Dirty Magazine, Hot Singles, LA pride, and more.
Scope: Creative Direction, Social Strategy, Content Production, Influencer Management, Campaign Strategy, Copywriting, Events, Partnerships, Project Management
Uncut Jems
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Uncut Jems 💎
I launched a series called Uncut Jems that invited people to submit personal essays, confessions, and diary-style entries about their own sexual experiences to create a sense of community & connection around the brand.
We published pieces on self-advocacy, dating as a trans man, experimenting with toys, and writing your own erotica.
Use A Condom
In celebration of Sexual Health Month, Jems partnered with SIECUS to support their mission of advancing sex ed for social change. With STIs on the rise and bodily autonomy at risk, Use A Condom is meant to change the way people relate to protection & normalize conversations around safer sex.
I developed campaign language, taglines, social strategy, and managed 35+ influencer partnerships for the Use a Condom campaign, which tripled our follower count and earned a feature on hypebae.com. 💌
use a condom
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use a condom ♡
