As a Strategist for Stella Artois, I led a brand’ partnership with Hot Ones across social, digital, OOH, and events. The campaign earned 1.1 billion social impressions, 193 PR placements, and was trending top 10 on Youtube. I oversaw creative direction, strategy, and produced social-first content for the Hot Ones Live Challenge with Sean Evans, David Beckham, and Ludacris.

Scope: Social Strategy, Creative Direction, Event Production, Copywriting, Brand Partnerships, Project Management